This e-mail was sent to me by a fan of my books:
- Subject: Words have meaning
Gene Schoch here,
I read a short article in AARP that I thought would interest you so I will reproduce it here for you.
A Pension b Any Other Name Pension, it's a stodgy word.
So boring that in a recent British survey , almost a fifth of 18-24 year olds said they had put off starting to save for retirement because they don't like the word.
So AXA, the financial company that commissioned the survey, held a contest to find a more palatable word or phrase.
Donna Wod, 29 of Hampshire, England submitted the winner: "Save Now, Play Later".
AXA may use the phrase in marketing. Wood plans to save half of her 5,000 pound winnings. "
I think it is interesting how words properly used can fit into a persons way of thinking and change what he/she does.
Your books [How to Retire Happy ,Wild, and Free and The Joy of Not Working] state this in the way 'Plan now, play now & later", funny how it is all in the mind.