Monday, January 25, 2010

Merrill Lynch to Spend $20 Million on Retirement Marketing Campaign

The recent Bank of America / Merrill Lynch Affluent Insights Quarterly survey, released found that about half (51 percent) of retirees would have focused more on their retirement life goals and less on retirement financial numbers when planning for retirement if they could do it all again.

These retiress who were surveyed indicated that they would have spent more time determining how they wanted to live in their retirement years (38 percent) and based their retirement income needs, not just on a number that would sustain them but on one that would help them live their ideal lifestyle during these years (13 percent).

Claire Huang, head of marketing for Bank of America Global Wealth Management, states, "Our latest research further shows how the recession has led to a renewed focus on core values that guide individuals in their retirement planning, such as family and friends, philanthropic endeavors and basic quality of life, health and wellness issues,"

Thus, Bank of America will spend roughly $20 million on its "help2retire______" campaign, which officially launches on Jan. 25, 2010, and runs through the end of April 2010.

The new, U.S.-based marketing campaign is designed to illustrate individuals' evolving retirement priorities and personal aspirations. The campaign encourages individuals to "fill in the blank" by identifying aspects of their working and financial lives that they want to put an end to, and to work with a Merrill Lynch Financial Advisor to help them focus on what matters most when planning for and during their retirement years.

For more information visit: visit

For Funky Retirement Planning Resources by Ernie Zelinski , See:

Friday, January 8, 2010

Save Now, Play Later

This e-mail was sent to me by a fan of my books:

    Subject: Words have meaning

    Hello Ernie,

    Gene Schoch here,

    I read a short article in AARP that I thought would interest you so I will reproduce it here for you.

    A Pension b Any Other Name Pension, it's a stodgy word.

    So boring that in a recent British survey , almost a fifth of 18-24 year olds said they had put off starting to save for retirement because they don't like the word.

    So AXA, the financial company that commissioned the survey, held a contest to find a more palatable word or phrase.

    Donna Wod, 29 of Hampshire, England submitted the winner: "Save Now, Play Later".

    AXA may use the phrase in marketing. Wood plans to save half of her 5,000 pound winnings. "

    I think it is interesting how words properly used can fit into a persons way of thinking and change what he/she does.

    Your books [How to Retire Happy ,Wild, and Free and The Joy of Not Working] state this in the way 'Plan now, play now & later", funny how it is all in the mind.


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Sunday, January 3, 2010

Top-10 Retirement Gifts

From the Webpage Retirement Gifts on The Retirement Cafe here are the Top-10 Material Retirement Gifts for Retirees:

Here are some quotes relating to retirement gifts:

    Retirement gifts always make a retiree feel special.
    — Kevin Stith

    The greatest [retirement] gift is a passion for reading. It is cheap, it consoles,
    it distracts, it excites, it gives you knowledge of the world and
    experience of a wide kind. It is a moral illumination.
    — Elizabeth Hardwick

    Each day provides its own [retirement] gifts.
    — Marcus Aurelius

    May you have the greatest two [retirement] gifts of all on these holidays; someone
    to love and someone who loves you.
    — John Sinor

    You can say it with flowers
    You can say it with wine
    But to make her stinkin' sentimental
    Say it with a Lincoln Continental.
    — Robert Byrne
For more retirement gift ideas see: