Monday, September 27, 2010

The Business of Writing Retirement Books

Here is the closing paragraph from an article that appeared in the Oakland Tribune:

    The closing chapter of How To Retire Happy, Wild, and Free by Ernie J. Zelinski (VIP Books, 2010, $16.95) is "Don't Leave This World with Songs Unsung That You Would Like to Sing." The author doesn't stop at new and different experiences but also encourages gratitude for our here and now gifts. He sums it nicely when he points out, "The more gratitude you express for the things you already have, the less you will need or want."
And here is an excerpt from an article in last weeks National Post:

    "Boomer retirement won’t be happy, wild and free: For those who insist on clinging to the delusion that retirement will be a time of unsurpassed freedom and fulfillment, he [Jim Bacon, who now edits a newsletter entitled The Generational Advisor and author of Boomergeddon] suggests buying instead any of the “happy” retirement titles that abound in bookstores, including one by Canada’s own Ernie Zelinski: How to Retire Happy, Wild and Free . . . In the introduction to Boomergeddon, Johnson warns aging baby boomers that his is a “different type of retirement book.” He suggests that for the “vast majority” of America’s 78 million baby boomers, “retirement will be a bitter pill.”
These excerpts may help you attain your retirement number so that you can retire happy, wild, and free:

Here are some quotes about business in case you intend to operate a business in retirement so that you can make your retirement number work out properly:

    Business has only two basic functions — marketing and innovation.
    — Peter Drucker

    Don't go to business school.
    — Paul Hawkin to aspiring entrepreneurs

    Business without profit is not business any more than a pickle is a candy.
    — Charles F. Abbott

    To be a success in business, be daring, be first, be different.
    — Marchant

    My first six years in the business were hopeless. There are a lot of times when you sit and you say "Why am I doing this? I'll never make it. It's just not going to happen. I should go out and get a real job, and try to survive.
    - George Lucas

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